Антивозрастная косметика: когда пора начать

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«Омолаживающий эффект», «борьба со старением» - поистине магические слова. Они заставляют раскошелиться на покупку антивозрастной косметики, даже если паспортные данные и внешность на этом не настаивают. А всё-таки: когда приходит время – остановить время?

Антивозрастная косметика: когда пора начать

Во-первых, косметологи напоминают: профилактика и еще раз профилактика. Поскольку самые главные враги кожи – ультрафиолетовые лучи, борьбу с ними нельзя останавливать ни на мгновение. Поэтому уходовая косметика с SPF 15 актуальна даже в зимний сезон, в северных широтах и в молодом возрасте до 25 лет. В летнее время кремы и флюиды должны менять солнцезащитные показатели на 30 и выше – в зависимости от типа кожи и солнечной активности.


Во-вторых, нужно здраво относиться к маркетинговым обещаниям. Омолаживающая косметика не внесет радикальных изменений во внешность, ее предназначение – помочь коже противостоять возрастным приметам. Задействовав антиэйдж-уход слишком рано, вы «отключите» собственные возможности организма. Так что 25-летний возраст и первые морщинки – не повод вводить тяжелую артиллерию. Для коррекции первых примет времени правильнее применять средства со светоотражающими полимерами – мгновенный визуальный эффект и сияние кожи. Более основательное действие – это кремы с гиалуроновой кислотой и силиконами: увлажняют, выравнивают рельеф, «заполняют» морщины. Их преображающая сила длится пару часов, а подходящий возраст – 30+. Самый серьезные намерения и длительное накопительное действие у продуктов, содержащих активные химические соединения, вытяжки целебных растений, растительные гормоны. Они помогают стимулировать клеточный обмен и усилить выработку коллагена, который в ответе за упругость и сияние кожи – после 40 лет идеальное дополнение к серьёзным антиэйдж-процедурам.


Итак, на вопрос, когда начинать пользоваться антивозрастной косметикой, нет ответа, привязанного к конкретным цифрам или симптомам. Начиная с 24-25 лет некие корректирующие меры актуальны: визуальное омоложение, например. Далее – лифтинг-программы, питание и интенсивное увлажнение, упор на сыворотки-концентраты. А вот после 40 лет пора переходить на косметические линии, обозначенные бордовыми, синими и фиолетовыми тонами – регулярный антивозрастной уход.


 


Наталья ГРЕБНЕВА.


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