Правила выбора косметики

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Правила выбора косметикиЕсли верить маркетологам, цель их жизни – всех женщин поголовно сделать красивыми. На самом деле они хотят продать товар. А у нас есть возможность выбрать среди массы продуктов те, которые действительно изменят отражение в зеркале к лучшему.

Чтобы в отделе заветных баночек и тюбиков не отдавать кровные рубли впустую, прислушайтесь к советам, как выбрать косметику.


  1. Внимательно читайте упаковку! Подразумевается, что вы при этом обладаете базовыми знаниями. Итак, выбирая уходовые средства, читайте обещанный результат. Если крем сулит «преображение и сияние молодости», отнеситесь скептически, вас интересуют конкретные решаемые задачи – «питает, увлажняет, тонизирует, защищает».

  2. В составе средства крайне желательно видеть ингредиенты, которые несут коже пользу – эффективность и безопасность доказана временем. Огласим примерный перечень: витамины А, Е, F, глицерин, ланолин, натуральные масла (олива, аргана, авокадо, миндаль), гиалуроновая кислота, коллаген, фитоэстрогены, экстракт ромашки, алоэ вера.

  3. Срок годности. Конечно же, предпочтительнее приобрести свежий продукт задолго до истечения срока. Вас интересует ещё одна цифра – срок годности после вскрытия. Он обозначен рисунком баночки с приоткрытой крышкой: желательно, чтобы на банке стояло «6м». Это значит, что средство сохранит свойства в течение полугода после начала использования, то есть консервантов в нём меньше, нежели в том, где указано «12м».

  4. Отзывы в Интернете. Читайте косметические блоги не только рекламного характера, делайте упор на мнение специалистов и отзывы покупателей.

  5. Не гонитесь за импортной косметикой. Делать покупку в косметическом отделе класса люкс эстетически приятнее, но включайте здравый смысл и бережливость, вас интересует не антураж места и упаковки, а состав. А он, как правило, индентичен в большинстве случаев. Памятна общая «истерия» по поводу японских чудо-шампуней. От разоблачения их спасала только упаковка, написанная иероглифами. При переводе выяснилось, что основа средств – те же лаурилсульфаты, что и в отечественных шампунях.

  6. Доверяйте профессионалам, особенно в плане ухода за волосами. Флакон масла-флюида в парикмахерской стоит не менее 20-30 у.е., в супермаркете – около 8 у.е. Несмотря на одинаковые рекламные обещания, лучше потратиться на профессиональное средство, оно испытано руками мастерами на головах сотнях ваших предшественниц.




4 комментария

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